And then been frustrated because it just didn't stick?
TED Talks are an extraordinary resource, but they're a bit like a benevolent uncle who gives you great advice: "it's never too early to start investing" or "an apple a day", you know the kind of thing, but always without a solid how or why.
No matter how appealing or clever an idea is; habits and culture will always prevail.
So, how do you get the great ideas to stick? Well you have to start by changing language and behaviour, and that's exactly what scale-ability does. Great ideas implemented via the ultimate resource... individual human beings.