We prioritise where we invest our attention

Disagreement is good, it leads to robust solutions and ingenuity

We try things because experiments result in learning, which improves our work

We do not allow anxiety or greed propel our choices or our work

We prioritise where we invest our attention and do fewer things, more thoroughly

We plan in threes - brains are good with threes

We devise excellent questions because questions are better than answers every time

We allow people to be who they are and listen no matter what... it keeps life interesting

We create value, and that's what makes us money