Like being at a crowded, noisy gathering when your best other leans in and whispers: "let's get out of here", marketing should galvanize and entice. The more personal, the more intimate, the more desired your message is - well, you get the picture I'm sure, so lean in and talk directly to the people who want to hear from you. And some of the best marketing says things like: - You're not alone - We've got this - You look fabulous Shhhhh...